The Poster Is Already Printed and the Schedule Just Changed. Now What?
QR codes for events keep posters, programmes and badges right even when the plans move.
The MyPersonalQR team1 min read · 17 June 2025
The posters went to print three weeks ago. This morning the headline act moved to the smaller stage, and the start time shifted by half an hour.
The posters are already on walls across town. The programmes are in bags. You can't reach any of them. You can only hope people check your website.
Put the headline on the poster and the details behind a code. Then a change is an edit, not a reprint.
Print the headline. Keep the details where you can still change them.
43%
of marketers now use QR codes for events
Bitly QR Code Survey, 2025
Details that are allowed to keep moving
Events get decided too early and change too late. A speaker drops out, a room changes, a start time slips. A code on the poster means you tell people the truth even after the print is finished.
- Date, time and venue with a map
- Who is speaking or playing
- A link to book
- Travel and parking notes
- Anything that changed this week
Badges people actually keep
A name badge tells someone your name for about four seconds. A code on it hands them your contact page, which they can save to their phone in one tap.
That is the difference between being remembered and being a name somebody can't quite place afterwards.
Know which posters worked
Use a different code in each location. The scan counts then show which places brought people in and which were a waste of paper. Stands, flyers and screens work the same way if each has its own code.
Switch it off when it is over
Set an expiry and the code stops opening the page after the event, so somebody finding an old poster next spring sees a short message and doesn't turn up to an empty hall. You can set a start date too, which helps when posters go up before booking opens.
Try it on a code of your own. It takes a few minutes.